Guayoyo LLC ("we," "us," or "our") operates alexkassab.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit the Site or subscribe to our newsletter.
By using the Site, you agree to the collection and use of information in accordance with this policy.
What Information We Collect
We collect information you voluntarily provide to us, including:
- Email address — when you subscribe to our newsletter
- Referral and UTM data — how you found our Site (e.g., which link or source brought you here)
We also automatically collect certain information when you visit the Site:
- Usage data — pages visited, time spent, browser type, device type, and general location (country/region level)
- Cookies and similar technologies — as described below
How We Use Your Information
We use the information we collect to:
- Send you our email newsletter and related content
- Improve and optimize the Site
- Understand how visitors interact with the Site
- Respond to your inquiries or requests
We will never sell your personal information to third parties.
Newsletter & Email
Our newsletter is powered by Beehiiv. When you subscribe, your email address and related data are stored and processed by Beehiiv in accordance with their privacy policy.
Every email we send includes an unsubscribe link. You can opt out at any time, and we will promptly remove you from our mailing list.
We comply with the CAN-SPAM Act. We will not use false or misleading subjects, will identify messages as advertisements when applicable, and will honor opt-out requests promptly.
Cookies
We use cookies and similar technologies to:
- Remember your preferences (e.g., dismissed banners)
- Understand Site traffic and usage patterns
- Support newsletter attribution
You can control cookies through your browser settings. Disabling cookies may affect certain features of the Site.
Third-Party Services
We use the following third-party services that may collect data:
- Beehiiv — newsletter delivery and subscriber management
- Vercel — website hosting and analytics
Each of these services has its own privacy policy governing its use of your data. We encourage you to review their policies.
Advertising & Tracking Pixels
We may use third-party tracking technologies such as:
- Meta (Facebook) Pixel — to measure ad performance and build targeted audiences on Facebook and Instagram
- TikTok Pixel — to track conversions and optimize ad campaigns on TikTok
- Google Analytics / Google Ads — to analyze Site traffic and measure advertising effectiveness
These tools may collect data such as your IP address, browser type, pages visited, and actions taken on the Site. This data may be used by these platforms to show you targeted advertising across the internet.
You can opt out of personalized advertising through:
- Network Advertising Initiative opt-out
- Digital Advertising Alliance opt-out
- Your browser's Do Not Track setting
- Platform-specific ad settings (Facebook, TikTok, Google)
Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of every site you visit.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy. Specifically:
- Newsletter subscribers — your email and related data are retained until you unsubscribe or request deletion
- Usage and analytics data — retained in aggregate form and automatically purged by our third-party providers per their respective retention policies
When your data is no longer needed, we will delete or anonymize it. If you request deletion of your data, we will process that request promptly and confirm once complete.
Data Security
We take reasonable measures to protect your personal information. The Site is served over HTTPS, and we do not store sensitive data on our servers. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Children Under 13
The Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can promptly remove it.
Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing of your data
- Request portability of your data
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR). If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA).
To exercise any of these rights, please contact us at the email below.
CalOPPA Compliance
In accordance with the California Online Privacy Protection Act (CalOPPA):
- Users can visit our Site anonymously
- This Privacy Policy is linked prominently on our homepage and is accessible from every page of the Site
- If we make changes to this policy, we will update the "Last updated" date at the top of this page
Do Not Track
We honor Do Not Track signals sent by your browser.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:
support [at] alexkassab [dot] com